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Home Arts & Culture

Building on tradition: a Welsh lego campaign

Welsh lady Lego might just be the dream of one Welsh man and his son, but with your help it can become a reality.

Ian Drew by Ian Drew
13-03-2023 12:47
in Arts & Culture
Reading Time: 4 mins read
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Welsh lady Lego design by Ian Drew

Welsh lady Lego design by Ian Drew

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The traditional women’s Welsh costume is instantly recognisable to anyone from Wales, and a common symbol of Wales outside it. The skirt, apron, shawl, and hat are worn by children on St. David’s Day, by choirs at an eisteddfod, among crowds at the rugby, and even by grooms-to-be on stag dos.

This costume has been a part of Welsh life and symbology since at least the early 1800s. The Danish toy building bricks called Lego have been played with by children and adults alike since 1949. Now there is a chance for the Welsh costume to be further immortalised: as a Lego set.

Lego ideas

The Lego Ideas site allows people to submit their own designs and creations. If they get enough support from members of the public, Lego will consider developing them into actual sets.

We are big fans of Lego in our house. I loved it as a child and still do as an adult. We are also all proudly Welsh. A couple of years ago, I combined these two passions.

If you build it

It was coming up to St. David’s Day and my son was playing with his Lego. He has a few different Brickheadz sets, stylised figures that come in many different themes. It occurred to me that a lady in a traditional Welsh costume would work really well as one of these. Together, we designed and built it.

People responded really positively to the Welsh lady lego idea. So eventually I decided that maybe the whole world was ready for more Welsh-themed Lego. Only a week after the idea was added to the site, over 700 people had voted for Welsh lady lego, a fantastic start.

There is a long way to go, though, as Lego will only consider an idea once it has 10,000 supporters. While that is a huge number, it is a tiny proportion of the population of Wales, never mind the number of Welsh people living in other countries. If people get behind this Welsh lady lego design, there is a real chance the target can be reached.

Welsh lady lego needs you

You can add your support for Welsh lady lego here. Registration is required but it takes less than a minute. If you have more time, please leave a comment, as that will be useful should Lego consider the idea.

You can follow Welsh lady lego’s progress on Twitter. Please retweet and spread the word if you support this dream. I would absolutely love to see this in the shops. To be a Lego designer really would be a childhood dream come true.

All support for Welsh lady lego is greatly appreciated. Let’s do this Wales! Diolch yn fawr!

Welsh lady Lego design by Ian Drew with daffodils
Welsh lady Lego design by Ian Drew with daffodils

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Tags: campaignLegoWelsh costumeWelsh cultureWelsh lady lego
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Ian Drew

Ian Drew

Ian Drew is originally from Mid Wales, and now lives in Cardiff with his wife and three boys. He is a Lego designer (hopefully).

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