Dr Amy Brown is Professor of Child Public Health at Swansea University and directs its centre for Lactation, Infant Feeding, and Translation (LIFT). A psychologist by background, Amy explores psychological, social, and cultural influences upon maternal and infant health and wellbeing through pregnancy, birth, and the early years. She has a particular interest in how societal perceptions and understandings of ‘normal’ baby behaviour can affect how babies are fed and cared for in their early months. She is the author of four infant feeding books published by Pinter and Martin.