Denitsa Dineva

Denitsa Dineva

Dr Denitsa Dineva is a Senior Lecturer (Associate Professor) in Marketing and Strategy at Cardiff Business School. She has a degree in Business and Management, a specialist MSc degree in Marketing, and a PhD in Business and Management (Digital Marketing). Prior to her career in academia, she worked as a consumer finance advisor at Lloyds Banking Group and held various marketing roles in for-profit and non-profit organisations. She is particularly interested in researching the dark side of digital marketing including dysfunctional user behaviours such as conflicts and trolling, social media content moderation, and conflict management.

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